French company reveals to businesses and brands how they are viewed in the media
May 14, 2009 // 0 CommentsLexisNexis gives companies in France and elsewhere instant insight into their reputations worldwide.
Your company has a reputation to uphold. And how a company is perceived is among its greatest assets–or liabilities. But these days, globalization and the internet and media explosion has made it nearly impossible to keep abreast of all mentions of your business or your industry, let alone the tenor of the conversations and the effects these media appearances may be having on your corporate image both on its own and vis-a-vis the competition. Especially since these discussions are taking place in multiple languages, across thousands of media outlets and portals worldwide, every minute of every day.
One company in France, LexisNexis, allows businesses to keep current with what’s being said about them, and their competition, across the media landscape around the globe. Press analysis tools provide an aggregate of data from thousands of sources (legal, financial, scientific and more) in multiple languages that paints a clear and current picture of a brand or company’s image. The value of this information analysis is incalculable, especially when the information is not 100% positive. In the case of negative messages or events involving their clients, LexisNexis provides up-to-the-minute risk management. The crucial speed of reaction time to unfavorable messages or events can spell the difference between containment and irreparable damage to a company’s reputation.
LexisNexis Analytics gives companies powerful and easy-to-use tools with which to view and, more importantly, interpret this information constantly flowing in from multiple media sources. The first of these is the LexisNexis Dashboard, a graphical scorecard which measures the number of articles and mentions, compares people or brands, evaluates the positive or negative tenor of discussions around a brand or company, tags the most highly critical articles and the most active sources, offers competitive intelligence, and highlights the issues that come up most often. The LexisNexis Dashboard can be totally customized for each client, allowing them to pick and choose to from all types of sources, in all languages, to create the clearest and most meaningful picture for them. Graphs, histograms and other type of views allow clients to interpret the content and tone of messaging to quickly and decisively determine their own next steps in terms of corporate initiative, risk management and proactive public relations.And because in business, it isn’t only your company’s reputation that matters, Lexis Nexis also provides competitive intelligence tools that let businesses monitor where they and their brands stack up in the competitive landscape.
Where the Dashboard gives an overview and various ways to “keep score” of the number and tone of appearances in media, the LexisNexis Monitor provides another form of press analysis. Monitor allows you to view articles coming in from various information providers in one single tool. These items be supplied by all kinds of sources: press aggregators, web articles, blogs, forums, even client content such as email and databases. Monitor can then create customized RSS feeds based on the client’s evaluation of the most useful sources, and distribute the information to key decision makers.
While these automated tools are immensely powerful in themselves, the greatest value of working with LexisNexis Analytics for your information analysis may be in the experience and expertise of its people. Expert consultants create customized reports in the formats and timings each client needs most, whether it is a weekly news summary, monthly reports, quarterly image studies, or more general strategic analysis. Based on their clients’ parameters, they select the sources to track from an existing library of 60,000 sources; the technology that best corresponds to the objectives and the topics, companies, brands and people to watch, in which languages and geographic areas.
Unless you can read and interpret every newspaper, blog and magazine in the world and watch every TV and web broadcast, you probably would do well to work with LexisNexis Analytics to monitor and optimize your company image. Companies such as Canal + , Pfizer and many more already have, since 1995.
LexisNexis Analytics, founded in 1995,provides real-time and long-term strategic analysis to businesses, offering a services and tools that aggregate and analyse media from over 60,000 sources in multiple languages to allow clients to monitor and better manage their corporate image.
Services
LexisNexis Analytics141 Rue de Javel
75015 Paris
France
tel. 01 45 58 90 00
Email : Contact form
Web : http://www.lexisnexisanalytics.com/english/home.html
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