Sustainable fishing in France is presented to consumers in the Mr. Goodfish campaign
People in France are eating more fish, but not all fish are created equal, or are equally available. Grocery shoppers may not realize it, but they can make a difference by choosing to eat fish that are harvested in a sustainable manner, rather than others. This is the message of the Mr. Goodfish campaign, which swam into France two months ago. French conservationists are applauding the initiative, which alerts consumers to the “good fish” to eat with a sticker on the packaging or other notification. The conservationists hope that with the proper education and given a choice, French fish-eaters will opt for fish that are sustainable rather than more endangered species.
A good time for Mr. Goodfish
The campaign was already a success in Italy and Spain. The European program, run under the auspices of the World Ocean Network Association, wants to help consumers buy fish that are neither endangered nor out of season. Given the recent disaster off the coast of Louisiana, the move seems eerily prescient. The fishing industry there has been devastated by a massive and growing oil spill that threatens generations of family seafood businesses and fish not only in the gulf waters but also in the inland waterways.
The blue Mr. Goodfish logos will not only appear on fish sold in supermarkets, but also at fishmongers and even on restaurant menus, steering diners toward fish that they may not be familiar with but whose consumption is healthier for the environment. Experts in France assert that if consumers choose a Mr. Goodfish instead of another fish, even just once a year, it will have a positive impact on 18,000 tons of endangered fish.
Even an iphone app is in development, to help French consumers know which fish are in season when, and see a list of current Mr. Goodfish choices.
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