Consumer trends tracking is what’s new in business all over the world
May 31, 2010 // 0 CommentsFrench website keeps businesses worldwide up with the latest trends
Consumer trends are harder and harder to keep up with in this fast-moving world. Social media especially has allowed ideas and trends to spread like wildfire, increasingly leaving many businesses in the dust. Staying abreast of what people are talking about, more importantly — buying is key to giving customers what they want and will pay for.
But, especially in a tight economy, companies have enough on their plates just to keep things up and running. They barely have time to plan their next move, let alone wonder about long-term considerations like brand strategy or consumer behavior. That’s why more of them are turning to outside experts who have their eye on the ball to keep track of–and make sense of– these things for them.
Expert business trends tracking and analysis online
Trend-strategy.com is a web-based company that’s all about trend spotting and strategic research. They’ve got a marketing consulting background with an eye to product innovation and brand strategy based on international consumer trends.With over 20 years of international experience watching and analyzing consumer trends, recognized for creative and marketing consulting, Trend-strategy.com gives its clients worldwide intelligent eyes and ears on what’s going on in marketing trends around the world. Their unmissable monthly trends review is a roundup of emerging consumer trends that is a fascinating read and offers a global perspective of what’s hot and what’s yesterday’s news. Trend-Strategy.com also offers annual Product Report and Brand Report to their clients, identifying opportunities, areas for development. and recommendations for actions and attitudes to take going forward. These come in the form of great-looking 100-slide Powerpoint presentations, ready to present to others.
“Boots on the ground” observing consumer trends
Knowing what’s happening globally starts with knowing what’s happening locally. The company has “boots on the ground” all over the world observing business trends and boasts a network in 5 continents since 1986. Its members are trend spotting experts who are all professionally involved in the business of marketing, creative and information as well as science and technology. They also make use of the brain trust they recruit outside the company, conducting studies and fieldwork with the best students from the top schools and universities such as Oxford and Berkeley.
A big brand resource at a small-business price point
Trend-Strategy.com’s mother agency has worked with such major names as Danone, Mars, Nestlé, Bongrain, Labeyrie, Boots, Reckitt Benckiser, Auchan,Kingfisher, Lancôme, L’Oréal Paris, Kérastase, Garnier, Guerlain, Sanofi, Wyeth, Chanel, Cartier, Hermès, and many others.
But companies don’t have to have deep pockets or a big brand name to get the benefits of this partnership. Being Internet-based enables Trend-Strategy.com to put their powerful creative and decision-making tools in the hands of more clients at affordable prices, while still allowing them to offer full service and maintain confidentiality with their broad range of clients. The aforementioned Product Report or Brand Report can each be ordered for under $1000, and even less for companies purchasing both.
Now there’s no excuse for any company to be without this vital intelligence about what’s going on in the world of consumer trends as related to their product or brand category. What used to be the province of large companies with the resources to keep expensive marketing firms on retainer, can now be accessed by anyone with the insight to take advantage of it. Trend-Strategy.com is part of a new wave of online resources aimed at providing these powerful tools in an accessible and affordable way.
Trend-strategy.com flowing from a marketing consulting firm founded in 1986, is a network of pioneers in trend-watching with over 20 years’ international experience in observing and analyzing consumer trends.
Services
- Consumer trends
- Top trends for 2010
- Marketing trends
- Product strategy
Web : http://www.trend-strategy.com
Email : fl@trend-strategy.com
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